Coke as a mainstay in fast food chains like McDonalds and KFC Personal Statement

Coke as a mainstay in fast food chains like McDonalds and KFC - Personal Statement Example Ever since I was a child, I remember drinking Coke every time I want to get instant refreshment. Coke is there during special occasions like parties and lunches. Furthermorer, it accompanies me even in my everyday undertakings. In fact, Coke is synonymous with refreshment to me. I just love the invigoration that consuming a can of Coke brings me. I drink it whenever I can-when I am stressed out, when I get too exhausted, and when I need an extra dose of caffeine to get me going. I associate Coke with words such as thirst quenching and more recently, with my quest to live a healthier lifestyle. No kidding. I have seen how Coke evolved. Starting from its claim of being a healthy and medicinal drink, it became a mainstay in fast food chains like McDonalds and KFC. The intense competition with Pepsi pushed it to reinvent itself to the protest of its loyal patrons. Thus, the new Coke was rebranded while the original formulation was fortunately retained in the market. The growing health consciousness among consumers urged Coca-cola to reinvent itself by offering better-for-you variants which utilized artificial sweeteners instead of sugar. Coke Diet, Coke Light and Coke Zero were launched in the market to the amusement and support of customers like me. Aside from getting rid of unhealthy sugar, this variant is fortified with vitamins, minerals and infused with green tea which suits my lifestyle. The evolution of Coca-cola did not change its promise of providing refreshment to its customers-in fact, it now gives more than that. After my decision of shifting to and maintaining a healthy lifestyle, I thought I would have to give up drinking Coke my whole life. However, it seems as if the brand knows my needs that it is willing to adapt and reinvent itself so that I could still drink it whenever and wherever I want. The added vitamins and minerals is really a huge plus for it. I have read somewhere that green tea aids in weight loss by speeding up an individual's metabolism. Yes, instead of making me fat, Coke might actually enable me to lose weight by burning calories at a faster rate. These reasons make Coca-cola the top brand of soft drink for me. Actually, I don't see it as a soft drink now-I perceive it as a health drink. My passion for Coke influences my other purchase decisions especially in choosing which fastfood to dine in. I definitely don't dine out at KFC and Pizza Hut noting that they don't serve Coke but only Pepsi. Yes, sometimes I just get so choosy with the drinks while others see them as minor part of the meal. For me, it makes a lot of difference-I can actually tell the difference between Coke and Pepsi. The taste is never the same Yes, I am a self-confessed Coke addict who can't live a day without having a can of this refreshment. Coke does not only add life, for me, it is life itself. Blame it on marketing gurus who worked to formulate a good product which commands global acceptance. Blame it on the intensive and very efficient marketing campaign. Blame it on the proper pricing which made it affordable even with the current recession. Blame it on its wide distribution network which makes it available anywhere I go. I will always consider Coca-cola to be one of the best brands in the world. With the current quest of its company

Market Risk Essay Example | Topics and Well Written Essays - 2000 words - 1

Market Risk - Essay Example The purpose of risk management is to reduce the impact of different risks related to a purpose. It may be caused by risks posed by the environment, technology, organization or politics. But in financial management, risks can be managed using traded financial instruments and therefore there is a need to understand the importance of fundamentals in risk management. Governor Randal S. Kroszner, speaking before the American Bankers Association, Spring Summit Meeting in Washington, D. C. held on March 11, 2008, spelled out the importance of fundamentals in risk management. He stressed that there are fundamental issues that must be addressed by financial institutions in the light of economic disruptions and points out to sound risk management practices. Governor Kroszner cited an example as one of failures of bank’s policy is risk concentration, and cited an example of â€Å"putting all eggs in one basket†, and that by concentration, he said, â€Å"losses could occur at one time.† Gov. Kroszner noted that as concentration of banks to its functions of basic lending, holding of securities, trading of complex instruments, providing liquidity instruments, engaging in off-balance sheet transactions and other financial activities, banks are treading on a new market where there are information and unidentified data which form hidden risks, and manifests its presence only during times of problems. An example, Gov. Krozzner said, is the market- wide demand for liquidity experienced by US recently. (Governor  Randall S. Kroszner, 2008) In governance, information is the key for control and this lies in the hands of senior management who are entrusted to do this function. Gov. Kroszner stated why information is important link taking into consideration recent events in the US.. He said that when information is kept â€Å"in silo† and not distributed â€Å"vertically and horizontally within firms† a segregation prevents managers from