International Management Decision Making Assignment - 1

International Management Decision Making - Assignment ExampleTo do commercialise segmentation properly, Tesco collects demographic and psychographic entropy. Both these types of data are very crucial for the success of an organization. Demographic data is the engaging of data which can be mould into categories and labeled statistically. Demographic data includes age, race, income, religion, gender etc. It comprises of basic facts. For instance, Tesco finds out what age bracket visits their highly market very regularly, which age bracket does not, what kind of products do they prefer, what is it that they dont like, when do sales rise and when do sales dip. It then shapes up its promotional offers accordingly. On the other hand psychographic data cant be quantified it is used to understand consumer behavior, how target market feels, what they want and how they go about getting what they want in their daily lives. It helps them in their acquire decisions. Tesco utilizes all this data, then analyzes it and comes up with reports to assist it in forecasting demand and making promotional offers.J Sainsbury Plc was established in 1860. It is home to more than 872 stores and 537 super markets all over UK and has some 335 convenience stores. It currently owns Sainsburys Bank and LIoyds Banking Group. It has two joint ventures namely the shore up Securities Group PLC and the British Land Company PLC. Sainsburys brand was built to offer a certain heritage to customers. They deliver healthy , safe, fresh and tasty food. The quality of their food is unploughed in tact and goes hand In hand with a reasonable approach to business. Their food is particularly known for fresh food and they continuously filter out to improve products so that they are in line with customer needs.Sainsburys is currently serving 19 million customers per week and has a market dole out which is over 16%. They have more than 30,000 product s to